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Business women with business and laptop bags

Our story

A Swedish brand with Persian roots - for all business women out there

Banoo means lady in Persian, and the word is used when a person speaks of a respected woman. We believe that all women are respected ladies, and with this statement we want to highlight the importance of women's place in businesses. We want to contribute to this statement by offering women access to the same business accessories as men have had for decades. Therefore, we invented the female briefcase. Designed in Sweden. Handcrafted in Europe.

Persheng and Perdica Babaheidari, founder BY BANOO, laptop and work bags for women.

Our vision is to support business women in becoming the best version of themselves, by giving all women access to premium quality business accessories in a sustainable matter

EMPOWERING WOMEN - We created BY BANOO for women by women. We want to create a space where you feel inspired and empowered, and that our content gives you that extra push to work towards your dreams, but also wind down when you need to rest.

QUALITY - We want our bags to last a life time - therefore we only work with the best factories and source the best materials. Our factory has extensive experience of leather working and bag manufacturing - where each detail is made with care. We source our leather from Italy, which is known for their high quality - creating a longer life time for your bag - Read more.

SUSTAINABILITY - By working with high quality materials we make sure that you don't need to buy a new bag for a very long time. Fast fashion harms the planet, and we want to make bags that last. In addition, we want to reduce greenhouse gas emissions by producing our bags closer to home as well as reducing the environmental impact of leather production. This has led to us choosing a factory in Estonia and a leather supplier from Italy fulfilling the highest environmental standards - Read more.